Publishing Buymymag mobile payment, emoney, digital payments, mobile money

Simple Mobile Payment Boosts Conversion Rates

for Online Magazine Company gives customers access to over 5,000 magazine titles from a single portal. The company wanted to offer a mobile payment option to make it easier for customers to make purchases.

Requirements needed a flexible mobile billing solution that could handle a range of products and services, as well as one-off purchases and subscription billing. In addition, the company wanted the mobile payment provider to have an eMoney licence and be able to get the solution up and running quickly.


Tola MobilePay exceeded all’s requirements. Importantly, MobilePay was one of the few solutions from an FCA Authorised Electronic Money Institution, and that eMoney licence makes it easy for to comply with relevant regulation without having the hassle of partnering with a traditional bank.

The MobilePay solution was easy to implement within budget, and, crucially, gives the company the ability to scale as it incorporates new products and gained new customers.

It’s also flexible, so it’s simple to incorporate bespoke payment flows. Customers can pay for individual magazines or subscriptions simply by entering their mobile phone number and completing a short SMS verification, charging the purchase to their mobile phone account or using prepay credit.

And the customer journey is seamless. With MobilePay, the consumer stays on the website and the entire payment process stays in the company’s branding – there are no hosted pages, redirections or iFrames.

Thanks to the Tola solution, the company’s conversion rates have improved markedly.

“The Tola team have a very in-depth knowledge of mobile payments and are very easy to engage with during the different integration phases. We look forward to working with Tola as we continue to enhance our mobile commerce product development and the billing options available to our customers.”